 You have 5 seconds to capture their interest. What will
you say?
The average person will turn away from your sales pitch
faster than you can say “But wait, there’s more…”
After a few decades of writing for technology and B2B
marketing, I’ve come up with five commandments for creating promotional copy
that works:
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Understand and believe in the product or service you’re selling.
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Understand how customers will benefit, in work and in life.
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Treat your audience with respect and intelligence.
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Use powerful facts and persuasive arguments, not ad “lingo” and marketing
“fluff.”
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Ask people to take action (you can’t make the sale if you don’t ask for it).
Let me put my experience to work for you, whether you're just looking for
editing help, or need someone who can manage the whole creative process for
you. I invite you to browse my site, read my articles and look at my
samples. And please contact me if you would like more information or a quote
on a writing project. |
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