Light reading on advertising. Just my opinion.

The best ad ideas

• IBM’s television spots

• Avis’ “We Try Harder”

• MasterCard’s “Priceless” campaign

The worst ad ideas

• Least Impressive

• Most Preposterous

• Least Convincing

• Most Predictable (direct mail)

• Most Over-Used Line

General

• Making long copy seem short

• Ready, fire, aim: Why some ads miss their mark

Another blog you might find interesting:

 TR Design