 About
me.
In the 1980’s, my direct marketing ads helped sell $30
million worth of the Sinclair computer, “The first personal computer for
under $100.” (It had 16K of memory and you hooked it up to your TV.)
In the 1990’s, my aggressive ad campaign for Wellfleet put them on the map
in the router industry, and they went on to form Bay Networks with another
company. I have written taglines for Hewlett-Packard and brochures for
Teradyne… ads, data sheets and web copy for startups... direct mail letters
for nearly everyone.
Several years at top Boston agencies taught me the craft of advertising.
Working on the client side gave me a practical view of the business. And my
love of technology and science keeps me motivated and interested in my
clients’ communication challenges.
Experience
1992 – Present · Advertising writer and consultant
1988 - 1992 · Vice President & Creative Director, PH Advertising, Concord,
MA
1984 - 1988 · Freelance writer
1982 - 1984 · Sr. Copywriter, Cabot Advertising, Boston, MA
1978 - 1982 · Associate Creative Director, Schneider Parker Jakuc, Boston,
MA
1976 - 1978 · Sr. Writer, Digital Equipment Corporation, Maynard, MA
Awards
New York Ad Club, Boston Ad Club, New England Business Marketing
Association, Art Directors Club of Boston, Data Communications Magazine Top
Ten Ad, Numerous Readership Awards |
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